How do webinars create brand growth
Is automation and optimisation what scales media impact?
The landscape shift in broadcasting At the end of last year I was talking to Dave Nijemeier, one of the founders of FabriQ Media and one of our partners at OnlineWebinar about how the broadcast landscape changed in just a few years. Brands have turned into broadcasters, and not just the big brands. Small personal brands now have the ability to publish quality content to tell their stories. What matters to all of them is to own the platform as well as the data. This big shift is for a good reason: communication has become too important to outsource.
How impact leads to growth
Many businesses think automation and optimisation can scale media impact. But the truth is more complex. What makes a brand trustful and meaningful is often the human factor. Creating a valuable message with intention is what matters to your clients. Technology comes in to systemize the production and broadcasting of these stories and your media. When this process works seamlessly you have a workflow to connect consistently with your audience. The quality of the relationship with your audience is the reason why people connect with your brand and what makes it scale in the end.
Webinar context
Webinars are widely considered one of the best tools for building relationships with an audience. They bridge the gap between impersonal, automated digital marketing and in-person interaction. They offer a multi-sensory experience that combines audio, video, and interactivity, allowing for real-time connections with people. This is what brands want, and this leads to trust, credibility, and engagement at scale.
Why onwing the platform
Broadcasting on a platform that is not yours used to be the only option for many brands. Because owning the platform was simply not an option. So why is it so important to have your own platform?
When you broadcast on platforms like LinkedIn, Youtube or Zoom etc, you are basically renting the platform. But there are big risks here, especially if you invest heavely on these platforms. You are bound by the platform’s terms of service, algorithms, and design limitations. Your content can be demonetized or removed without warning. On many platforms you don’t even have the names and email addresses of your audience which makes it impossible to migrate.
When you have complete ownership of the platform you have control over the user experience, the branding, and the content. And the data is yours.
OnlineWebinar is the webinar platform for corporates who want full brand control, full data ownership and 24/7 human support so they can broadcast with confidence.