Interview FabriQ Media
Interview with Dave Nijmeijers 'Brands and Streaming video'
Streaming video and change of the broadcast landscape
When you visit the website of FabriQ Media, the content will leave you speechless. It cuts from Olympic athletes & Pop concerts (both performed in stadiums) to Donald Trump walking the surreal decor of Saudi Arabia and it just keeps going!
This is state-of-the-art content. FabriQ Media is high-end content creation and we are proud to have them as our partner. It was a pleasure to talk to Dave Nijmeijers, one of the founders and CEO of FabriQ Media Group, and hear his thoughts on streaming video and webinars.
What moves FabriQ in the world of streaming video?
Dave: The broadcast industry went through a lot of changes. Linear TV saw the rise of social media and streaming services. Currently we see brands become broadcasters. And we see this on a scale not seen before. It totally flipped the script. Clients that before were Broadcasters are now content buyers.
What is the view of FabriQ on webinars?
Dave: We see a big potential for our clients when it comes to Webinars. We know it’s a service that adds a lot of value to our clients. And it ties in with what I said before about where the world of content is heading. We want to deliver a complete, fully tailored, broadcast environment to the customer.
What defines FabriQ?
Dave: The Live element is very important to us, hence our match with OnlineWebinar. But we facilitate the entire journey. From the first idea to the final story the client wants to tell. We excel both on the creative part, and the production part. Our specialism lies with live-streaming, this is what we know and do well.
Where do you see market growth potential?
Dave: What we are doing now with clients like Momentum and Verbond van verzekeraars is something we would like to do more. So that’s why our partnership with OnlineWebinar is a logical choice. We need a partner that not only delivers a full system to our clients but is also fully committed in servicing them, to help them make a succes of their broadcasts.
Fabriq creates, develops, and produces high-end concepts and formats for a big range of media-type outputs. We collaborate on the infrasturcture and dedicated support for their webinars.