Interview Crowdale

We all know that behind every live broadcast, there is so much more than technology.

There is so much planning and preparation often handled by not one person, but a whole team to bring the companies ideas to life.

We have a long-lasting partnership with a company who is doing exactly this for THEIR our clients:

Amsterdam-based Crowdale, a state of the art studio and production company that helps organizations transform their goals into powerful, live & interactive webinar series.

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From Goals to Strategy

Organizations come to Crowdale often with a clear challenge: they want to get their story across and they have clear business goals they want to achieve.

Crowdale will sit down with clients and take them through every step to turn their goals into a weekly or monthly webinar series in an attractive and recognizable format.

They are specialized in companies that have specific communication goals for their employees, engaging stakeholders, or their internal culture. The Crowdale team coaches clients toward these goals step by step: mostly improving by doing.

As founder Camiel explains, “Webinars are a means to an end, so we start with sharpening goals. Once you understand what reality matters, then what you want to share with your audience, the interaction to generate data, the format, the speakers, naturally follows from there.”

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Helping Organizations Making Live Content

Many large organizations still struggle with storytelling. They often know they need to

communicate more, but they’re unsure ‘if there is enough content to share’ and what the narrative should be about.

Crowdale bridges that gap.

They help organizations find their red thread, the central message that communicates who they are, and turn it into live broadcasts in which people actually want to participate.

This results in a consistent, engaging webinar series that aligns communication with purpose. Interactive talkshows that generate valuable data crucial for reaching the set of goals.

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Engaging the Right People

Most of Crowdale’s clients are companies and institutions that use webinars as a medium to inform, inspire, and connect with their people. Engagement is at the heart of what they do. Engagement with the strategy and purpose of the organization, connection with fellow colleagues and engagement with their profession.

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These are organizations that understand that communication isn’t a one-way message, but a way to build a relationship.

Webinars are an ideal medium to invest in building these relationships, through authentic live

conversations for example you allow people to interact and listen differently.

One example Camiel shared:

“If we were to work with a political organization, for example, we would love to design a series of

live webinars around entrepreneurship, which would enable the client to position themselves as the

voice of entrepreneurial Netherlands. I believe, in this way, you can build a much more positive and

sustainable connection to your audience.”

That’s the essence of Crowdale’s work: creating meaning through conversation.

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Speakers from Within

One of Crowdale’s strongest principles is that they believe the best speakers come from within the organization. They understand the culture, the values, and the subtleties that make a story real.

Camiel and his team are quick to recognize who fits that role, they identify people who may can become the host of the show or sidekick. Crowdale then trains and coaches them to become confident, authentic webinar speakers.

This approach ensures every broadcast feels personal, credible, and true to the organization’s identity.

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About Crowdale

Crowdale runs a professional studio in Amsterdam Houthavens and works as experienced partner helping organizations design and produce high-quality live webinar series.

Their focus: turning business objectives into meaningful communication that inspires people inside and outside the organization to realize those goals.