How Alex Hormozi Made Over $100 Million in One Day using a Webinar
And what we can learn from it
On August 16, 2025, Alex Hormozi pulled off one of the most spectacular digital launches we’ve ever seen. During a 10-hour live webinar/book launch on YouTube, he generated an estimated $80–100 million in a single day.
Not by chance, but by design. Let’s unpack his strategy, and more importantly, see how corporate teams in the Netherlands and Europe can apply these lessons to their own webinar programs.
1. Purpose-Driven Offers
Hormozi didn’t sell his book in a traditional way. He reframed it as a donation package: $5,998 for 200 copies—one for you, 199 to gift. This turned a transaction into a movement.
Frame your webinars with purpose. Instead of “just another event,” tie them to a bigger goal, innovation, sustainability, or stakeholder alignment. People don’t just attend for content, they attend to be part of something.
2. Stacked Value = Higher Engagement
The book package came with massive extras: workbooks, an AI assistant, community access, and early course content. The value was undeniable.
Don’t stop at the webinar itself. Offer your audience layered value:
- Replay access with chaptering
- Extra materials (whitepapers, research, slides)
- Interactive surveys with results follow-up
- Invitations to deeper sessions or workshops
Make it feel bigger than “just a webinar.”
3. Scarcity & Urgency Drive Action
Hormozi used time limits, live leaderboards, and gamified sharing. People felt the momentum and didn’t want to miss out.
Add urgency to your corporate webinars:
- Limited-time downloads or offers
- Early registration bonuses
- Post-webinar follow-up that expires Even internal webinars (e.g., HR or leadership updates) can benefit from urgency, “be there live, or you’ll miss the Q&A.”
4. Production Quality Matters
Hormozi’s webinar wasn’t a simple Zoom call. It was TV-grade: multiple cameras, polished lighting, and a full moderation team. It looked and felt premium.
Invest in production. For high-stakes communication investor calls, leadership announcements, or product launches, a studio environment pays off. Professional moderation, strong visuals, and a seamless stream elevate credibility.
5. Think Beyond the Day Itself
Hormozi’s campaign didn’t end when the stream ended. The replay, the clips, the community, the AI tool, they extended the lifecycle of the event.
Treat every webinar as the start of a content flywheel. Repurpose it into blogs, short clips for LinkedIn, internal training snippets, and on-demand replays. Extend its life far beyond the live session.
Conclusion
Alex Hormozi’s $100M launch shows the power of webinars as more than events, they can be engines for growth, influence, and revenue.
It is not about chasing millions in a day. It’s about adopting the same principles, purpose, value stacking, urgency, quality, and repurposing, to make every webinar count.