80% van een geweldig webinar vindt plaats voordat het live gaat

Webinars are often not on businesses’ minds in 2025. Some marketeers have simply forgotten about them. ‘It’s not 2020 anymore you know’ I have often heared.    

But the truth is, high quality Webinars still score high on ROI. So what is the story here?    

             
   

Webinars have a poor reputation    

I think a lot of it is to do with how most people feel about Webinars.    

Many remember the glitchy, half-camera meetings from lockdown days, and I can’t blame them.
Others remember too many Slides and long Monologues.    

But in reality it isn’t the fault of the format, it was the absence of creativity, structure, and respect for the audience.    

When done right, webinars are one of the highest ROI communication tools any company can use.    

             
   

Webinars Are the Modern Town Hall    

We live in a world of fragmented attention. Most channels are competing for seconds of focus.
Social feeds move fast and emails often get buried.    

A webinar, however, creates something we rarely experience anymore: time and presence. For 30 or 60 minutes, people choose to join you and listen, interact, ask questions. On top of this, if you earn it, they will remember your Webinar.    

That’s not outdated, it is premium attention.    

             
   

The ROI Everyone Overlooks    

We’ve supported 15K+ webinars, and the data tells the same story every time:
the return on a well-produced, well-delivered webinar is enormous.    

Not just in leads or attendance, but in long-term trust and content value.    

Why is this?    

Depth over clicks. One webinar can do the work of dozens of ads, because you’re building understanding, not impressions.    

Repurposable content. Every live event becomes on-demand value: clips, articles, internal training, or client education.    

Human data. Webinars reveal what people actually care about, not just what they click. Polls, questions, and retention metrics show real engagement.    

Relationship currency. A webinar is a stage for your experts, not your slides. The faces behind your brand build trust faster than any campaign.    

             
   

The Expectation changed    

One thing that has changed, the audience of 2025 doesn’t tolerate poor experiences.
They expect the same quality and reliability online that they’d get from a live event or a TV broadcast.    

That’s why the modern webinar isn’t just a link, it’s a production that need intention and work.
It’s communication as a craft.    

We see it every week in our studio: when the technology disappears into the background, the story and the presenters take the spotlight.    

             
   

The Quiet Power of a Simple Format    

Think about it from this perspective, a Webinar is a live conversation that can reach hundreds or thousands of people, in real time, anywhere. This why it is low cost. And don’t forget it’s high interaction, recordable, searchable and reusable.    

             
   

The Future of Webinars Is Quality    

The companies winning with webinars today are the ones treating their broadcasts as a strategic communication tools, not another calendar item.    

It requires preparation. Designing your content for conversation, not presentation.
Train your speakers to engage, not recite. And invest in platform reliability, because nothing kills trust faster than technical noise.    

All this is where the real ROI comes from: a blend of clarity, consistency, and care.    

             
   

One last note    

Webinars are the modern meeting place for human attention. When you build your Webinars with the same care you would give to a live event they become more than a format, but a powerful relationship engine.    

Martijn Monster is the founder of OnlineWebinar    

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